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Snapchat or Instagram Stories? For a minute it seemed as though the two social media platforms might actually be different enough to coexist. Then, much to Snapchat’s dismay, came Instagram stories – the same insta-edit-video feature but on Instagram. And it has certainly caught on. Already by August 2017, the new-user pool had seen a …

Stories: Snapchat or IG? Read More »

The up rise of social media culture and influencers has revolutionized marketing. For many, social media has opened a whole new world – where hashtags rule, filters mystify and large followings are revered; a world in which new businesses can easily get discouraged. But here’s a little secret for you startups…a large following doesn’t necessarily …

Social Media Misconceptions Debunked Read More »